Wayford

Our lenses are made from TAC — Triacetate Cellulose, a natural organic compound found in plant matter. Unlike the petroleum-based polycarbonate used by most mainstream brands, TAC is built from multiple specialised layers that work together to deliver sharp, distortion-free vision with exceptional clarity. It's lighter than glass, more eco-friendly than synthetic plastic, and biodegradable. Same values in the lens as in the frame.

Every pair is polarised and UV400 rated — blocking 100% of UVA and UVB rays while eliminating glare from water, roads, and sand. Our colour-enhancing tints don't just filter light, they lift it — making the world appear richer, more vivid, and clearer on your eyes. Fully compliant with AS/NZS 1067.1:2016, the Australian and New Zealand standard for sunglasses and fashion spectacles. When you face the sun, you deserve to see it properly.

Our frames are made from what the world threw away. Plastic bottles, fishing nets, reclaimed wood, and neoprene from old wetsuits — materials that had been discarded, repurposed into something worth wearing. We also use cellulose, a plant-based compound that is naturally biodegradable. No virgin plastics. No shortcuts. Every material is chosen because it's the right call, not the cheap one.

The result is a frame that carries its own story — light, durable, and built with the same consciousness we bring to everything else. Other brands use eco-friendly as a marketing badge. For us it's just the way things are made. Born in Manly Beach, shaped by the ocean, worn by people who'd rather leave a smaller footprint than a bigger impression.

Groovy was born at Manly Beach — not in a boardroom, not behind a strategy deck, but where the sun hits the water and the community gathers. We are locals, making sunnies for locals, with the kind of love that only comes from actually living the life you're building a brand around. Every decision we make is shaped by the place we call home and the people we share it with.

Being Australian isn't a flag we wave — it's how we operate. The ocean made us care. The community made us better. And every pair we make carries that with it — made with love, born in Manly, worn by people who choose values over labels.