Our Journey
We started Groovy with a simple dream: to make sunnies that don’t just look good, but do good. What began as a side hustle turned into a movement — one pair at a time. From the markets of Manly to beaches across Australia, we’ve grown with the sun on our backs and a vision in our hearts.
Our journey has never been about chasing big-brand trends or fast fashion. Instead, it’s about slowing down, choosing better, and proving that style and conscience can walk hand in hand. Every frame we’ve designed tells a story — of recycled bottles, upcycled wood, and the people who wear them proudly.
Today, Groovy Sunnies isn’t just a brand. It’s a community. A family of sun-chasers, beach-walkers, and adventure-seekers who care about how they look and what they stand for. And this is only the beginning.
Our core values
What We Stand For
At Groovy Sunnies, it’s never just about sunnies. It’s about what they represent — care for the planet, a love for style, and a way of living that’s lighter, brighter, and kinder. These are the values that shape everything we do, from the frames we design to the lives we hope to inspire.
Respect for Nature
We believe the planet comes first — always. Groovy started with a simple question: what if sunnies could be more than just an accessory? What if every pair could save bottles from landfill, give wood a new life, and cut waste while still looking good? Respecting nature is baked into our DNA.
Every choice we make is guided by care for the Earth. That’s why we craft frames from recycled plastic bottles, bamboo, timber and acetate — keeping waste out of oceans and giving it a sunnier second chance. It’s why our packaging is minimal, our batches are small, and our recycling program means your sunnies never end up in the wrong place.
But it’s not just about us. Wearing Groovy means you’re showing the world what you stand for. Every time you throw on a pair, you’re backing a cleaner ocean, healthier forests, and a future where fashion gives back instead of taking away.
Positive Living
For us, Positive Living is more than optimism — it’s a whole lifestyle. It’s watching the sunset instead of the screen. It’s choosing less ego, more eco. It’s slowing down to enjoy what matters, whether that’s a beach walk, a backyard BBQ, or simply soaking up the sunshine.
Groovy exists to support that way of life. We don’t overproduce, we don’t chase trends for the sake of it, and we don’t sell status. We create sunnies that last, that carry values, and that fit seamlessly into a lifestyle where experiences matter more than things.
Every pair is an invitation. To see the world with kind eyes. To live lighter and happier. To carry your values on your face and share them with others. Positive Living is the Groovy way — and we’d love you to be part of it.
Conscious Style
Sustainability doesn’t mean boring — and Groovy proves it. From the start, we knew that if we wanted people to wear eco sunnies proudly, they had to look amazing. Style is what sparks conversations, and nothing spreads a message faster than a killer pair of shades.
Our design philosophy is simple: always fashionable, never fast. Inspired by vintage, boho, and Aussie beach vibes, every Groovy frame is created to turn heads. We keep runs small so you’ll rarely see someone else in your pair, and we let natural materials lead the way with their unique colours, textures, and grains.
When you wear Groovy, you’re not just protecting your eyes. You’re making a statement that looking good and doing good can go hand in hand. You’re showing that eco can be groovy — stylish, fun, and always on point.
My goal has always been simple:
— Gus, Founder of Groovy Sunnies
to design high-quality products
without harming Mother Earth.
And my dream is that the big brands copy us.
Because if they do, they world really changes.
Our History
2021
The Beginning
Everything started because I love sunglasses and wanted to use my entrepreneur skills to give back more than I take. It was my way of reducing my footprint and bringing more consciousness to fashion. I kicked off at Manly Markets with just 36 pairs — and within a month I was already running out of stock.
2022
Bianca Onboard
This was the year Bianca joined me. Her multicultural perspective brought new energy and ideas, helping shape Groovy into more than just a brand — but a community with diversity at its heart. Together we launched the website, built up Instagram, and started to dream bigger.
2023
1,000 pairs sold and Cami on board
By summer’s end I hit a milestone: over 1,000 pairs sold. Demand was so strong I had to skip markets because stock couldn’t keep up. It was also the year Cami came on board, bringing more creativity and passion to the team. With her help, Groovy started to feel less like a one-man project and more like a growing family.
2024
Recycling Plastic Bottles
2024 was the year everything levelled up. I introduced a brand-new range made from recycled plastic bottles — a big step forward in both design and impact. It was a game changer, proving that style and sustainability could go hand in hand at scale. The recycled range opened Groovy to a wider audience and set the stage for serious growth.
2025
Adelaide & Rebranding
I took Groovy interstate, landing a spot at Henley Beach in Adelaide. It was a new start, with challenges along the way but persistence paying off. That same year I rebranded Groovy with a new logo, a stronger collection, and improved materials — a fresh chapter with bigger ambitions.
2026
Multiplying the Movement
In 2026, my goal is to multiply Groovy. Not just selling sunnies, but turning it into a micro-franchise — a ready-to-go business starting at just $5,000. I want to give others, especially immigrants like me, the chance to build something of their own. Instead of driving Uber for extra cash, people will be able to run their own Groovy stall, be part of the eco movement, and create a lifestyle that gives back.
Last counting
+5,735 People
Chose Planet Over Brand
September 2025